It may seem like a good idea to buy your own media time for TV commercials. You can save the 15% advertising agency commission and you can save a lot more than that if you end up with an unscrupulous advertising agency that substantially marks up the media time and then charges a commission on top of that.
The truth is that buying your own TV media time is a huge mistake, unless your law firm is large enough for an in-house professional media buyer. Buying your own TV media time is equivalent to your client being his or […]